But why Melbourne?

Here are a couple of big scale graphics for signage and orientation in car parks –
The QV car park: http://www.latitudegroup.com.au/blog/?p=56 and the Eureka Tower: http://de-war.de/eurekacarpark.html
Not graphics but in case you have not seen the twin (45M) towers of Volkswagen – 400
cars stored vertically with a mean access time of 45 seconds.
and a little about the forerunner: http://www.wired.com/science/discoveries/news/2007/12/dayintech_1205

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